Rubóczky, István (2001) Márkázás a gyakorlatban / Geoffrey Randall (Könyvismertetés). Vezetéstudomány - Management and Business Journal, 32 (1). pp. 57-58.
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| Item Type: | Article |
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| Uncontrolled Keywords: | elektronikus kereskedelem, kereskedelempolitika, marketing, márka, reklám |
| Subjects: | Marketing |
| ID Code: | 4934 |
| Deposited By: | Beáta Vasvár |
| Deposited On: | 02 Mar 2020 11:26 |
| Last Modified: | 02 Mar 2020 11:26 |
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