Researching the spirit of place at a festival. Mental mapping on Sziget Festival

Pap, Viktória (2020) Researching the spirit of place at a festival. Mental mapping on Sziget Festival. In: Mental Mapping. The Science of Orientation. New Approaches to Location – Spatial Patterns of the Global Economy Conference. Schenk Verlag, Passau, pp. 223-238. . ISBN 978-3-944850-78-8 DOI

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This paper deals with the atmosphere of Sziget Festival. My research goal was to interpret and to depict the Festival as a socio-cultural environment, an experienced material and spiritual space, as a special place, that exists only for a week. Based on the results, the mental places of Sziget Festival i.e. places existing on festival goers’ mind, the most important values of the venue, the functions of the sites, the forces creating places, the most characteristic atmosphere elements of the place, and the channels of perception of the spirit of place can be described. The applied objective of the research was also to assist in festival development from the formation of festival image and marketing communication to practical considerations. Thus, the research points out the usability of both the social sciences and the applied research (marketing and market research) of genius loci and some well-suited methods.

Item Type:Book Section
Uncontrolled Keywords:spirit of place, spatiality, mental mapping, experience research, festival research
Subjects:Commerce and tourism
ID Code:5690
Deposited By: Ádám Hoffmann
Deposited On:20 May 2020 09:09
Last Modified:20 May 2020 09:09

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