The Grounded Survey – An integrative mixed method for scrutinizing household energy behavior

Abstract

Sustainable energy policy and tackling climate-change-related issues require exploring energy consumption patterns. This paper proposes an integrative methodological approach called grounded survey for understanding behavioral factors behind household energy consumption. The study aims to overcome the restrictions of both quantitative and qualitative studies by combining participatory-systems-mapping (PSM) based focus group research with a quantitative survey. Focus groups were used to highlight common patterns, which helped formulate survey questions specifically into understudied areas of energy-related behavior. The survey helped validate these qualitatively grounded questions, while generating generalizable quantitative results based on a representative sample. Finally, a comparative assessment contrasted the comprehensive qualitative analysis with the survey findings. Two causal loop diagrams of common patterns are employed to illustrate the methodological model. This integrative approach deepens understanding of behavioral factors behind energy consumption and provides policy recommendations to strengthen the relationship between heating-related behavior and heating costs. The grounded survey method can be utilized in studying wicked or paradox problems in which the relationship between behavioral and technical factors are complex and possibilities for intervention are limited. The application of the model is suggested in areas where development can only be achieved through behavioral change.