Osman, Péter (2006) Al Ries-Laura Ries: A PR tündöklése, a reklám bukása (könyvismertetés). Vezetéstudomány - Budapest Management Review, 37 (2). pp. 58-59. DOI https://doi.org/10.14267/VEZTUD.2006.02.09
|
PDF
- Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
63kB |
| Item Type: | Article |
|---|---|
| Subjects: | Marketing |
| DOI: | https://doi.org/10.14267/VEZTUD.2006.02.09 |
| ID Code: | 6775 |
| Deposited By: | Alexa Horváth |
| Deposited On: | 09 Sep 2021 13:46 |
| Last Modified: | 15 Sep 2021 10:58 |
Repository Staff Only: item control page
Download Statistics
Download Statistics