Do digital natives use mobile payment differently than digital immigrants?

Agárdi, Irma ORCID: and Alt, Mónika Anetta (2022) Do digital natives use mobile payment differently than digital immigrants? Electronic Commerce Research . DOI

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Consumers use increasingly Near Field Communication mobile payment to buy products and services. However, the adoption of NFC mobile payment varies by individual attributes of consumers. This paper aims to study the generational differences in mobile payment acceptance based on the theory of generational cohorts and technology acceptance. Therefore, a research concept and hypotheses were developed. The research methodology included an online survey among Generation Z (digital natives) and X (digital immigrants). A sample of 580 respondents had been analyzed with multi-group Structural Equation Modeling. The comparative analysis revealed that digital immigrants were more influenced by the perceived ease of use, subjective norms, and financial risk of NFC mobile payment. In turn, digital natives intended to use NFC mobile payment to a greater extent if they perceived mobile payment as compatible with their lifestyle. Our research contributes to the understanding of generational patterns of mobile payment acceptance.

Item Type:Article
Uncontrolled Keywords:mobile payment acceptance, NFC, generational differences, digital natives, digital immigrants
Subjects:Automatizálás, gépesítés
ID Code:7397
Deposited By: MTMT SWORD
Deposited On:29 Apr 2022 09:23
Last Modified:29 Apr 2022 09:23

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