Chinese VFR travel in Budapest : the hosts’ roles

Song-Agócs, Rita and Michalkó, Gábor ORCID: (2022) Chinese VFR travel in Budapest : the hosts’ roles. TOURISM AND HOSPITALITY, 3 (3). pp. 720-732. DOI 10.3390/tourhosp3030044

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In recent decades, there has been a dynamic growth of Chinese outbound tourism to the Central and Eastern European region, and Hungary has been one of the most visited countries. This increase in demand is linked, in part, to the important Chinese diaspora in Hungary whose members play the role of hosts in VFR travel. This paper aims to explore the social relations—guanxi—within the Chinese diaspora living in Budapest and its influence on VFR travels back and forth China. Results of the survey with 202 Chinese immigrants reveal the strong nexus between migration and VFR travel. The Chinese hosts who have been living in the country for two decades behave differently in their guanxi compared to those who have settled in Budapest recently. The article provides several practical contributions to local destination management organizations and tourism service providers to successfully reach Chinese hosts, such as providing commissions, coupons, and getting discounts.

Item Type:Article
Uncontrolled Keywords:visiting friends and relatives, VFR travel, Chinese hosts, Hungary, guanxi
Subjects:Commerce and tourism
Projects:OTKA K134877
ID Code:7577
Deposited By: MTMT SWORD
Deposited On:30 Aug 2022 06:56
Last Modified:30 Aug 2022 06:56

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