Bakó, Barna (2013) Competitors are welcome: why incumbents might embrace entrants? Working Paper. Corvinus University of Budapest Department of Microeconomics. (Unpublished)
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Abstract
In this article we show that the price and the profit of an incumbent firm may increase after a new firm enters its market. Our analysis suggests that a well-established firm after competition emerges on its market might benefit from excluding some consumers from the low-end segment and concentrate only on its loyal consumers.
| Item Type: | Monograph (Working Paper) |
|---|---|
| Uncontrolled Keywords: | product differentiation, consumer segmentation, marketing strategy |
| Divisions: | Faculty of Economics > Department of Microeconomics |
| Subjects: | Economics |
| Funders: | Lendület Fiatal Kutatói Program / Momentum Program of the Hungarian Academy of Sciences |
| Projects: | 'Lendület' Strategic Interactions Group |
| References: | |
| ID Code: | 1274 |
| Deposited By: | Barna Bakó |
| Deposited On: | 01 Jul 2013 13:06 |
| Last Modified: | 03 Nov 2014 08:06 |
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