Mobile Phones and Sustainable Consumption in China: an Empirical Study among Young Chinese Citizens

Hofmeister Tóth, Ágnes, Kelemen, Kata, Piskóti, Marianna and Simay, Attila Endre (2012) Mobile Phones and Sustainable Consumption in China: an Empirical Study among Young Chinese Citizens. In: China - EU Cooperation for a Sustainable Economy. Corvinus University of Budapest, Budapest, pp. 263-272. . ISBN 978-963-503-497-0

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Abstract

This millennium the number of mobile phones has exponentially grown in Western nations, however China is now the biggest mobile phone market. The present study contains questions about the sustainability aspects of purchasing mobile phones: both of the mobile phones purchase itself, and how mobile phones are used to gather environmental and health information for consumption. The results of the present study suggest, that mobile phones became an important source of information about environmental protection issues, but the specific applications do not play an important role as a source of information about environmental conscious consumption yet.

Item Type:

Book Section

Uncontrolled Keywords:

Sustainable Consumption, Mobile Market, Innovation Acceptance

Divisions:

Faculty of Business Administration > Institute of Marketing and Media > Department of Marketing Research and Consumer Behaviour

Subjects:

Economic development
Media and communication

Projects:

TÁMOP

ID Code:

1544