Corvinus
Corvinus

Food Retail Chains: Hungary in the EU

Boros, Péter and Fehér, Orsolya (2012) Food Retail Chains: Hungary in the EU. In: China - EU Cooperation for a Sustainable Economy. Corvinus University of Budapest, Budapest, pp. 253-261. . ISBN 978-963-503-497-0

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Abstract

The role of retail chains is signifi cant, not only in the European but also in the Hungarian market. Major changes can be seen in the food trade, and hypermarkets and supermarkets are becoming more widespread, which has an international tendency. We are able to see the transformation of trade structure and changes in customer behaviour. On the customers’ side, this means newer demands on retail chains, which fact greatly determines the location and shape of stores. In Hungary, the presence of small shops is still signifi cant, in accordance with European and international trends; yet on the basis of turnover, the increasing dominance of larger sales centres can be seen.

Item Type:Book Section
Uncontrolled Keywords:Food retail, Customer behaviour, Hungary, EU
Subjects:Food economy
Marketing
Projects:TÁMOP
ID Code:1557
Deposited By: Ádám Hoffmann
Deposited On:09 May 2014 10:46
Last Modified:09 May 2014 10:46

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