Corvinus
Corvinus

How do mobiles communicate?: The role of product design in product related consumer responses: The case of mobile telephones

Horváth, Dóra and Sajtos, László (2002) How do mobiles communicate?: The role of product design in product related consumer responses: The case of mobile telephones. Advances in Consumer Research (29). pp. 237-238.

[img]
Preview
PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
206kB

Official URL: http://acrwebsite.org/volumes/8630/volumes/v29/NA-29


Abstract

Reconciling artistic approaches to industrial design and consumption studies we set up a conceptual model for assessing the impact of industrial design, product form in the case of ordinary objects from two perspectives: in the context of making choices and its influence on the usage experience. Propositions are given to study relating consumer responses with respect to characteristics of product form, individual differences: materialism and processing preferences. Underlying empirical research has been executed in Hungary, in the case of mobile telephones. We set test our model in an quasi experimental study. We report on product related consumer responses with respect to differences in mobile design and also to the impact of personal and attitudinal factors. The theoretical consequences of the empirical outcomes will be discussed.

Item Type:Article
Uncontrolled Keywords:design, mobile telephones, experiential consumption, symbolic consumption
Subjects:Decision making
Marketing
Psychology
ID Code:3162
Deposited By: Dr. Horváth Dóra
Deposited On:20 Nov 2017 11:25
Last Modified:20 Nov 2017 11:25

Repository Staff Only: item control page