Life is a Battlefield: Conceptualizations of Life among Hungarian Adults

Benczes, Réka and Ságvári, Bence (2018) Life is a Battlefield: Conceptualizations of Life among Hungarian Adults. Society and Economy, 40 (4). pp. 571-586. DOI 10.1556/204.2018.40.4.6

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Official URL: https://doi.org/10.1556/204.2018.40.4.6

Abstract

This study attempts to investigate how Hungarians think about life. By applying a nationwide representative survey of Hungarian adults, we wished to answer the following two research questions: a) what are the major metaphorical conceptualizations of life among Hungarians?; and b) what factors, such as socio-economic status and basic value orientations, might influence the prevalence for the metaphors used to talk about life? Our results suggest that there are considerable generational differences: while the negative mindset (in the form of more negative metaphors) is still common within the older generation, there is a shift towards a more positive and more “American” conceptualization of life among younger people in Hungary.

Item Type:

Article

Uncontrolled Keywords:

Hungarian, life, metaphor, American English, conceptualization, cultural history

JEL classification:

A13 - Relation of Economics to Social Values
Z13 - Economic Sociology; Economic Anthropology; Social and Economic Stratification

Divisions:

Faculty of Social Sciences > Institute for Behavioural Sciences and Communication Theory

Subjects:

Media and communication

DOI:

10.1556/204.2018.40.4.6