Corvinus
Corvinus

The mission and culture of the corporation

Gervai, Pál and Trautmann, László and Wieszt, Attila (2010) The mission and culture of the corporation. Working Paper. BERG Bamberg, Bamberg.

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Abstract

The economic crisis has brought a new situation also for the Hungarian economic policy, as neoliberalism as the main trend in economic thought is no longer valid. This phenomenon cannot be reduced to be a mere macroeconomic course shift, as an entire economic philosophy and approach has lost its relevance. One consequence of this is the need for a thorough revision of the theory and practice of business management, along with the re-evaluation of the notion and position of the corporation. Our study aims to contribute to this theoretical reformation, presenting that social values derived from psychological and sociological findings such as human motivational theories or trust are fundamental elements of the 21st century corporate model. To point to this, we use the ideological correspondences, while proving that our national research on corporate theory and even rather its application are far behind the 21st century requirements and lack even the Western view of the 20th century.

Item Type:Monograph (Working Paper)
Series Name:BERG working paper series on government and growth
Series Number / Identification Number:74
Uncontrolled Keywords:economic theory, organization, corporate culture, transactional cost, JEL codes: A13, B50, L00
Subjects:Economics
ID Code:393
Deposited By: Ádám Hoffmann
Deposited On:21 Jun 2011 08:47
Last Modified:03 Jul 2012 00:24

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