Publicity in mobile and social media

Simay, Attila Endre and Gáti, Mirkó (2019) Publicity in mobile and social media. Society and Economy, 41 (2). pp. 193-210. DOI

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The twenty-first century brought with it the proliferation of new media. We carry mobile devices and smartphones with us nearly everywhere we go. Constantly hooked up to the world by these tools, the bigger question is why we are sometimes not available. Our personal networks have partly migrated to online social networks, and new networks now penetrate our everyday lives in the digital sphere. In this online survey research, the authors searched for insights into how important smartphones and Facebook, the most popular social media site in Hungary, have become in people’s lives. The kinds of attitudes that characterise the use of these tools were analysed, especially in the case of privacy and the use of personal data. The aim of this research – by establishing the actual situation – is to show how modern media, publicity, and privacy are linked, and how people reveal themselves by their constant media presence.

Item Type:Article
Uncontrolled Keywords:involvement, mobile media, privacy, publicity, smartphone, social media
JEL classification:M31 - Marketing
M15 - IT Management
Divisions:Faculty of Business Administration > Institute of Marketing and Media > Department of Marketing Research and Consumer Behaviour
Faculty of Business Administration > Institute of Marketing and Media > Department of Media, Marketingcommunications and Telecommunications
Media and communication
ID Code:4120
Deposited By: Ádám Hoffmann
Deposited On:14 Jun 2019 12:54
Last Modified:14 Jun 2019 12:56

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