Corvinus
Corvinus

Publicity in mobile and social media

Simay, Attila Endre and Gáti, Mirkó (2019) Publicity in mobile and social media. Society and Economy, 41 (2). pp. 193-210. DOI https://doi.org/10.1556/204.2019.004

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Official URL: https://doi.org/10.1556/204.2019.004


Abstract

The twenty-fi rst century brought with it the proliferation of new media. We carry mobile devices and smartphones with us nearly everywhere we go. Constantly hooked up to the world by these tools, the bigger question is why we are sometimes not available. Our personal networks have partly migrated to online social networks, and new networks now penetrate our everyday lives in the digital sphere. In this online survey research, the authors searched for insights into how important smartphones and Facebook, the most popular social media site in Hungary, have become in people’s lives. The kinds of attitudes that characterise the use of these tools were analysed, especially in the case of privacy and the use of personal data. The aim of this research – by establishing the actual situation – is to show how modern media, publicity, and privacy are linked, and how people reveal themselves by their constant media presence.

Item Type:Article
Uncontrolled Keywords:involvement, mobile media, privacy, publicity, smartphone, social media
JEL classification:M15 - IT Management
M31 - Marketing
Subjects:Media and communication
DOI:https://doi.org/10.1556/204.2019.004
ID Code:4200
Deposited By: Veronika Vitéz
Deposited On:09 Aug 2019 12:19
Last Modified:09 Aug 2019 12:19

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