Corvinus
Corvinus

Contributions of marketing and management approach on communication with applications in the field of image and public relations

Nita, Mircea, Aurel (2005) Contributions of marketing and management approach on communication with applications in the field of image and public relations. Vezetéstudomány - Budapest Management Review, 36 (7-8). pp. 101-107.

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Abstract

The paper deals with a concept of communication market, communication media, demand and tender of communication. It is used the analogical method, so that it is proposed the amphitheatre model, communication mix and public relations mix. The proposal of a graphic representation can be useful for the people working in the field of communication, image and public relations and especially of those specialists that have a socio-human background.

Item Type:Article
Uncontrolled Keywords:hatásvizsgálat, kommunikáció, marketing, modellek, public relations, tömegkommunikáció
Subjects:Marketing
Media and communication
ID Code:4448
Deposited By: Beáta Vasvár
Deposited On:13 Jan 2020 09:51
Last Modified:13 Jan 2020 09:51

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