Corvinus
Corvinus

The role of languages in organization internationalisation

Cook, Mark and Macdonald, Sandra (2000) The role of languages in organization internationalisation. Vezetéstudomány - Management and Business Journal, 31 (7-8). pp. 100-106.

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Abstract

It has been suggested that British firms may be losing out on valuable export sales because of their lack of language skills. The information presented in the article provides an insight into the role of language training and its relationship to export growth. The authors conclude that an external presence of UK firms is likely to depend to a great extent on strategic planning for language training.

Item Type:Article
Subjects:Business organisation
ID Code:4982
Deposited By: Beáta Vasvár
Deposited On:05 Mar 2020 09:06
Last Modified:05 Mar 2020 09:43

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