Playing and creating audiences: Media Users-Generated Content Quality Assessment

Abstract

Internet is defined as highly democratic medium, which is growing at the result of media users’ generated content. Theoretical insights of various authors regarding improvement of media users-generated content quality are discussed in the article. This problem reflects not only ever-changing media use models but is also related with fierce discussions on media regulation issue. Developing initiatives reveal attempts to deal with media content quality issues and encourage more frequent discussions of how it should be done and how it could affect the modes of interaction between media companies and media users in the future.