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Demand and supply sides of the crowdfunding ecosystem: The case of Kickstarter campaigns and potential Hungarian investors

Szabó, Roland Zs. ORCID: https://orcid.org/0000-0002-7961-1298, Szász, Réka and Szedmák, Borbála ORCID: https://orcid.org/0000-0001-8984-8005 (2021) Demand and supply sides of the crowdfunding ecosystem: The case of Kickstarter campaigns and potential Hungarian investors. Society and Economy, 43 (2). pp. 165-183. DOI https://doi.org/10.1556/204.2021.00008

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Official URL: https://doi.org/10.1556/204.2021.00008


Abstract

Crowdfunding is a disruptive innovation and has provoked interest as a new way of raising finance. The objective of our research was to analyse both the demand and supply sides of the crowdfunding ecosystem. The study used two methods. The first was a database analysis of 259,114 Kickstarter campaigns. The second was a survey on public awareness of crowdfunding in Hungary, from the perspective of 132 potential investors. The findings suggest several success factors that may be useful for campaign launchers: (1) appealing project presentation; (2) diverse pool of rewards; (3) realistic set of funding goals; (4) appropriate categories and sums of pledges; and (5) frequent communication and satisfactory information about the campaign. Furthermore, the study revealed the differences between the potential investors' expectations and the reality of crowdfunding practices.

Item Type:Article
Uncontrolled Keywords:crowdfunding, financing, investor expectations, funding goal, platform
JEL classification:M13 - New Firms, Startups
O16 - Economic Development: Financial Markets; Saving and Capital Investment; Corporate Finance and Governance
Subjects:Business economics
Sociology
DOI:https://doi.org/10.1556/204.2021.00008
ID Code:6599
Deposited By: Veronika Vitéz
Deposited On:22 Jun 2021 09:30
Last Modified:22 Jun 2021 09:30

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