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Corvinus

Regional determinants of Hungarian wine prices: The role of geographical indications, objective quality and individual reputation

Gál, Péter, Jámbor, Attila ORCID: https://orcid.org/0000-0001-8089-7222 and Kovács, Sándor (2021) Regional determinants of Hungarian wine prices: The role of geographical indications, objective quality and individual reputation. Wine Economics and Policy, 10 (1). pp. 119-132. DOI https://doi.org/10.36253/wep-8880

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Official URL: https://doi.org/10.36253/wep-8880


Abstract

Analysing the determinants of wine prices has always been a fi eld of interest in the wine economics literature. By estimating hedonic price functions, however, most papers generally remain at the country level with regions generally neglected or treated as simple dummy variables. Th e aim of this paper is to analyse the determinants of wine prices at the regional level by using Latent Variable Path Modelling with Partial Least Squares and Principal Component Analysis on the example of Hungarian wines. Th is approach is able to capture the regional specialties of wine production and provides a better insight into price determination. Results suggest that intrinsic values play a major but ambiguous role in determining regional wine prices, especially in the case of sugar content. It also becomes apparent that specifi c Geographical Indications (GIs) play a crucial role in price determination, instead of GI use per se. Moreover, individual brands also have an important role, as Tier1 and Tier2 wineries tend to sell their wines at higher prices and in smaller batch sizes.

Item Type:Article
Uncontrolled Keywords:wine regions, price determination, Hungary, quality, Partial Least Squares
Subjects:Commerce and tourism
Viticulture
DOI:https://doi.org/10.36253/wep-8880
ID Code:6750
Deposited By: MTMT SWORD
Deposited On:31 Aug 2021 13:36
Last Modified:31 Aug 2021 13:36

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