"Gene-fouled or gene-improved?" – Media framing of GM crops and food in Hungary

Vicsek, Lilla (2012) "Gene-fouled or gene-improved?" – Media framing of GM crops and food in Hungary. New Genetics and Society, 32 (1). pp. 54-77. DOI 10.1080/14636778.2012.705513

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This paper presents results from a research which analyzed the reporting on genetically modified crops and food in the Hungarian tabloids and political papers with the highest circulation from 1 May 2007 to 31 October 2009. Both quantitative and qualitative media analysis was conducted. It was found that in contrast to some Western countries the issue had low salience in the investigated period; it featured especially marginally in the tabloids. Two distinct valenced frames could be differentiated: a dominant ANTI-GM (Threat) frame – which was particularly frequent compared to what has been found for some other countries, and a minority PRO-GM (Advancement and Benefits) frame. Despite a range of similarities with what had been reported by previous research from some other countries, argumentation on the GMO topic in the Hungarian press had several distinct characteristics, one of which was the relative prominence of economic arguments against the technology.

Item Type:Article
Uncontrolled Keywords:media analysis, GM crops, GM food, genetically modified
Divisions:Faculty of Social Sciences > Institute for Sociology and Social Studies
Media and communication
Funders:János Bolyai Grant (Hungarian Academy of Sciences)
Projects:OTKA PD 73032
ID Code:949
Deposited By: Ádám Hoffmann
Deposited On:25 Oct 2012 15:02
Last Modified:22 Oct 2013 18:52

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