Items where Division is "Faculty of Business Administration > Institute of Marketing and Media > Department of Media, Marketingcommunications and Telecommunications" and Year is 2002
Number of items: 1. Horváth, Dóra and Sajtos, László (2002) How do mobiles communicate?: The role of product design in product related consumer responses: The case of mobile telephones. Advances in Consumer Research (29). pp. 237-238. |