Corvinus
Corvinus

Items where Division is "Faculty of Business Administration > Institute of Marketing and Media > Department of Tourism" and Year is 2018

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Number of items: 2.

Article

Munkácsi, Noémi and Simon, Judit (2018) What are the potential end customers of the heat market like? The customer segmentation challenge on the heat market. Vezetéstudomány - Budapest Management Review, 49 (5). pp. 13-27. DOI https://doi.org/10.14267/VEZTUD.2018.05.02

Teaching Resource

Pinke-Sziva, Ivett (2018) Desztinációk menedzsmentjének alapjai – Fókuszban a pozícionálás és a kínálatfejlesztés. Budapesti Corvinus Egyetem. ISBN 978-963-503-732-2

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