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Items where Division is "Faculty of Business Administration > Institute of Marketing and Media" and Year is 2012

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Number of items: 4.

Article

Gyulavári, Tamás and Dörnyei, Krisztina (2012) Antecedents of loyalty for food products – Investigating the effects of subjective constructs. Journal of Economics and Business Research, 18 (2). pp. 43-58.

Horváth, Dóra, Csordás, Tamás and Nyirő, Nóra (2012) Re-written by machine and new technology: Did the Internet kill the Video Star. Participations. Journal of Audience and Perception Studies, 9 (2). pp. 526-557.

Nyirő, Nóra, Csordás, Tamás and Horváth, Dóra (2012) Mindenki másképp vesz részt: A közönségrészvétel marketing-megközelítéseinek kritikus elemzése. Médiakutató, 13 (3). pp. 97-114.

Monograph

Bohl, Patrick (2012) The effects of store atmosphere on shopping behaviour - A literature review. Working Paper. BCE Marketing és Média Intézet, Budapest.

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