Re-written by machine and new technology: Did the Internet kill the Video Star

Horváth, Dóra, Csordás, Tamás and Nyirő, Nóra (2012) Re-written by machine and new technology: Did the Internet kill the Video Star. Participations. Journal of Audience and Perception Studies, 9 (2). pp. 526-557.

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The traditional way of understanding television content consumption and viewer reactions may be simply summarised: information about the program, viewing at airing time, and interpersonal discussion after the program. In our digital media environment due to crossmedia consumption and platform shifts, the actual trend in audiovisual, and traditionally television content consumption is changing, the viewer’s journey is different across contents and platforms. Content is becoming independent from the platform and the medium is increasingly in the hands of technologically empowered viewers. Our objective is to uncover how traditional content expressly manufactured for television (series, reality shows, sports) can now be consumed via other platforms, and how and to what extent audiovisual content consumption is complemented or replaced by other forms (text, audio). In our exploratory research we identify the typical patterns of interaction and synergies of consumption across classical media content. In this study we used a multimethodology qualitative research design with three research phases including focus groups, online content analysis, and viewers’ narratives. Overall, the Video Star stays alive, but has to deal with immediate reactions and has to change according to his or her audiences’ wishes

Item Type:Article
Uncontrolled Keywords:television content, cross-media consumption, audiovisual content consumption, video content, internet, produser, UGC
Divisions:Faculty of Business Administration > Institute of Marketing and Media
Subjects:Information economy
Knowledge economy, innovation
Media and communication
ID Code:1495
Deposited By: Dr. Horváth Dóra
Deposited On:14 Mar 2014 08:33
Last Modified:14 Mar 2014 08:33

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