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Buvár, Ágnes ORCID: https://orcid.org/0000-0001-9856-9251 and Gáti, Mirkó ORCID: https://orcid.org/0000-0001-5879-6353 (2023) Digital marketing adoption of microenterprises in a technology acceptance approach. MANAGEMENT AND MARKETING, 18 (2). pp. 127-144. DOI https://doi.org/10.2478/mmcks-2023-0008

Buvár, Ágnes and Orosz, Gábor (2020) “Branded, biased and it wants to sell a product”: typical ad representations influence the effect of ad recognition: a mixed-method research. International Journal of Advertising, 39 (1). pp. 32-50. DOI https://doi.org/10.1080/02650487.2019.1613848