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De, Arijit ORCID: https://orcid.org/0000-0002-0361-5911, Kalavagunta, Akhil, Gorton, Matthew ORCID: https://orcid.org/0000-0002-4579-5092 and Goswami, Mohit ORCID: https://orcid.org/0000-0002-1071-6390 (2024) Beyond profit margins : Orchestrating social, economic, and environmental sustainability within the Norwegian Salmon Food Supply Chain. Journal of Environmental Management, 366 . DOI 10.1016/j.jenvman.2024.121914

Czine, Péter ORCID: https://orcid.org/0000-0003-3276-7989, Gorton, Matthew ORCID: https://orcid.org/0000-0002-4579-5092, Bauerné Gáthy, Andrea ORCID: https://orcid.org/0000-0002-9515-3290, Vuk, Aliz ORCID: https://orcid.org/0000-0001-7099-0765, Balogh, Péter, Chou, Yi-chyang and Török, Áron ORCID: https://orcid.org/0000-0001-6769-7103 (2025) Bottling it? Consumer responses to less environmentally friendly products : A choice experiment for water in plastic packaging in the UK. Journal of Environmental Management, 373 . DOI 10.1016/j.jenvman.2024.123649

Filipovic, Jelena, Gorton, Matthew ORCID: https://orcid.org/0000-0002-4579-5092 and Markovic, Stefan (2025) Children Preferences for Global and Local Brands : An Empirical Study Drawing on Symbolic Self-Completion Theory. Psychology & Marketing . DOI 10.1002/mar.22188

Del Prete, Margherita, Golossenko, Artyom, Gorton, Matthew ORCID: https://orcid.org/0000-0002-4579-5092, Tocco, Barbara and Samoggia, Antonella (2024) Consumer Disposition Toward Fairness in Agri-Food Chains (FAIRFOOD) : Scale Development and Validation. Journal of Business Ethics . DOI 10.1007/s10551-024-05756-2

Panzone, Luca A. ORCID: https://orcid.org/0000-0003-2382-3635, Tocco, Barbara, Brečić, Ružica and Gorton, Matthew ORCID: https://orcid.org/0000-0002-4579-5092 (2024) Healthy foods, healthy sales? : Cross-category effects of a loyalty program promoting sales of fruit and vegetables. Journal of Retailing, 100 (1). pp. 85-103. DOI 10.1016/j.jretai.2023.12.002

Jámbor, Attila ORCID: https://orcid.org/0000-0001-8089-7222 and Gorton, Matthew ORCID: https://orcid.org/0000-0002-4579-5092 (2025) Twenty years of EU accession: learning lessons from Central and Eastern European agriculture and rural areas. Agricultural and Food Economics, 13 (1). DOI 10.1186/s40100-025-00346-w

Török, Áron ORCID: https://orcid.org/0000-0001-6769-7103, Gorton, Matthew ORCID: https://orcid.org/0000-0002-4579-5092, Yeh, Ching-Hua ORCID: https://orcid.org/0000-0003-3645-6256, Czine, Péter ORCID: https://orcid.org/0000-0003-3276-7989 and Balogh, Péter ORCID: https://orcid.org/0000-0002-8611-0221 (2022) Understanding Consumers’ Preferences for Protected Geographical Indications. FOODS, 11 (7). DOI https://doi.org/10.3390/foods11070997

Nguyen, Thao ORCID: https://orcid.org/0000-0003-2510-2161, Phillipson, Jeremy, Wishart, Maria, Roper, Stephen and Gorton, Matthew ORCID: https://orcid.org/0000-0002-4579-5092 (2025) Understanding rural business resilience during the COVID-19 pandemic. Journal of Rural Studies, 114 . DOI 10.1016/j.jrurstud.2025.103580

Gorton, Matthew ORCID: https://orcid.org/0000-0002-4579-5092, Marek-Andrzejewska, Ewelina, Pang, Gu, Andrzejewski, Witold and Lin, Yong (2024) Users’ processing of online marketplace listings for high and low involvement goods. Electronic Commerce Research and Applications, 65 . DOI https://doi.org/10.1016/j.elerap.2024.101382