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Panzone, Luca A. ORCID: https://orcid.org/0000-0003-2382-3635, Tocco, Barbara, Brečić, Ružica and Gorton, Matthew ORCID: https://orcid.org/0000-0002-4579-5092 (2024) Healthy foods, healthy sales? : Cross-category effects of a loyalty program promoting sales of fruit and vegetables. Journal of Retailing, 100 (1). pp. 85-103. DOI 10.1016/j.jretai.2023.12.002

Török, Áron ORCID: https://orcid.org/0000-0001-6769-7103, Gorton, Matthew ORCID: https://orcid.org/0000-0002-4579-5092, Yeh, Ching-Hua ORCID: https://orcid.org/0000-0003-3645-6256, Czine, Péter ORCID: https://orcid.org/0000-0003-3276-7989 and Balogh, Péter ORCID: https://orcid.org/0000-0002-8611-0221 (2022) Understanding Consumers’ Preferences for Protected Geographical Indications. FOODS, 11 (7). DOI https://doi.org/10.3390/foods11070997

Gorton, Matthew ORCID: https://orcid.org/0000-0002-4579-5092, Marek-Andrzejewska, Ewelina, Pang, Gu, Andrzejewski, Witold and Lin, Yong (2024) Users’ processing of online marketplace listings for high and low involvement goods. Electronic Commerce Research and Applications, 65 . DOI https://doi.org/10.1016/j.elerap.2024.101382