Browse by Person

Tsougkou, Eleni ORCID: https://orcid.org/0000-0001-5083-4028, Cadogan, John W., Boso, Nathaniel ORCID: https://orcid.org/0000-0001-7043-4793, Hodgkinson, Ian R., Oliveira, João S., Laukkanen, Tommi, Yazdani, Nahid and Story, Vicky M. (2025) International product adaptation and performance : a systematic analysis of the literature and agenda for future research. Journal of World Business, 60 (1). DOI 10.1016/j.jwb.2024.101597

Mustak, Mekhail ORCID: https://orcid.org/0000-0002-2111-2939, Hallikainen, Heli ORCID: https://orcid.org/0000-0002-6908-2898, Laukkanen, Tommi, Plé, Loïc ORCID: https://orcid.org/0000-0002-7003-4471, Hollebeek, Linda D. and Aleem, Majid ORCID: https://orcid.org/0000-0002-0880-4586 (2024) Using machine learning to develop customer insights from user-generated content. Journal of Retailing and Consumer Services, 81 . DOI 10.1016/j.jretconser.2024.104034