Corvinus
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Tsougkou, Eleni ORCID: https://orcid.org/0000-0001-5083-4028, Cadogan, John W., Boso, Nathaniel ORCID: https://orcid.org/0000-0001-7043-4793, Hodgkinson, Ian R., Oliveira, João S., Laukkanen, Tommi, Yazdani, Nahid and Story, Vicky M. (2025) International product adaptation and performance : a systematic analysis of the literature and agenda for future research. Journal of World Business, 60 (1). DOI 10.1016/j.jwb.2024.101597

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