Attitude survey

Vaszkun, Balázs György ORCID: https://orcid.org/0000-0002-2085-6549 (2024) Attitude survey. In: International Management and Organisation: Insights from the Institute of Strategy and Management at Corvinus University of Budapest. Corvinus University of Budapest, Budapest, pp. 47-58. . ISBN 978-963-503-955-5

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Abstract

The methodology section (Chapter 3) discusses research methods like attitude surveys, interviews, and content analysis, drawing on practices developed by leading institutes. The sub-section on attitude surveys highlights their value in quantitatively assessing beliefs, feelings, and opinions. Using structured questionnaires, typically measured by Likert scales, attitude surveys are vital for understanding consumer behaviour, employee satisfaction, and cross-cultural differences (Vaszkun, 2024a).

Item Type:

Book Section

Subjects:

Business organisation

ID Code:

10630

Deposited By:

Alexa Horváth

Deposited On:

03 Dec 2024 09:35

Last Modified:

03 Dec 2024 10:15