Interviewing in IB, IM and CM research projects

Vaszkun, Balázs György ORCID: https://orcid.org/0000-0002-2085-6549 (2024) Interviewing in IB, IM and CM research projects. In: International Management and Organisation: Insights from the Institute of Strategy and Management at Corvinus University of Budapest. Corvinus University of Budapest, Budapest, pp. 59-70. . ISBN 978-963-503-955-5

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Abstract

The interview method essay focuses on qualitative research, explaining the use of structured, semi-structured, and unstructured interviews in IB and IM studies. It details how interviews allow for in-depth exploration of complex issues, especially in cross-cultural contexts. The process, from preparation to data analysis, is emphasised, along with challenges such as cultural sensitivity and language barriers (Vaszkun, 2024c).

Item Type:

Book Section

Subjects:

Business organisation

ID Code:

10631

Deposited By:

Alexa Horváth

Deposited On:

03 Dec 2024 09:40

Last Modified:

03 Dec 2024 14:37