Content analysis in IB, IM and CM

Vaszkun, Balázs György ORCID: https://orcid.org/0000-0002-2085-6549 (2024) Content analysis in IB, IM and CM. In: International Management and Organisation: Insights from the Institute of Strategy and Management at Corvinus University of Budapest. Corvinus University of Budapest, Budapest, pp. 71-81. . ISBN 978-963-503-955-5

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Abstract

The final essay covers content analysis, a method used to systematically examine communication in texts and media. In IB, IM, and CM, it is used to explore how cultural, political, and economic contexts shape managerial practices and corporate strategies. The essay describes the coding process and distinguishes between quantitative, qualitative, and mixed-methods approaches. Challenges such as cultural sensitivity and ensuring validity and reliability are also discussed (Vaszkun, 2024b).

Item Type:

Book Section

Subjects:

Business organisation

ID Code:

10632

Deposited By:

Alexa Horváth

Deposited On:

03 Dec 2024 09:42

Last Modified:

03 Dec 2024 09:42