Strategy and International Business

Stocker, Miklós ORCID: https://orcid.org/0000-0003-2670-6717 (2024) Strategy and International Business. In: International Management and Organisation: Insights from the Institute of Strategy and Management at Corvinus University of Budapest. Corvinus University of Budapest, Budapest, pp. 212-229. . ISBN 978-963-503-955-5

PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
515kB

Abstract

Then, in the final chapter, Stocker (2024) underscores the vital importance of strategic analysis in IB. He argues that firms must integrate institutional conditions, industry competition, and their own resources when formulating global strategies. By employing frameworks like PESTEL, Hofstede's cultural dimensions, and Ghemawat's CAGE model, this chapter illustrates how understanding both formal and informal institutions in home and host countries is essential. It also discusses developing entry strategies— addressing why, where, when, and how to enter foreign markets—and emphasises the interconnectedness of environmental layers in shaping a firm's competitive advantage.

Item Type:

Book Section

Subjects:

Business organisation

ID Code:

10641

Deposited By:

Alexa Horváth

Deposited On:

03 Dec 2024 10:09

Last Modified:

03 Dec 2024 10:09