Mutual trustworthiness as a governance mechanism in business relationships — A dyadic data analysis

Abstract

Several researchers have pointed out that trust is a relational attribute that has to be analyzed in situations associated with risk and vulnerability; and that analyzing it needs a dyadic operationalization and analysis, especially when mutuality is a key concept of the research design. Based on a literature review we develop a state of the art research profile that illustrates, today’s survey based trust related empirical research has severe limitations, it usually carries out general relationship analysis using mainly single end or quasi to sided sampling and classic statistical constructs.