Media messages and eating disorders: Taste and price of a message

Forgács, Attila, Bóna, Enikő, Csíkos, Tímea and Metercsik, Helga (2018) Media messages and eating disorders: Taste and price of a message. Society and Economy, 40 (3). pp. 401-415. DOI

PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader

Official URL:


Eating habits have become increasingly irrational in the last century; a variety of eating disorders have appeared. Obesity seems to be impossible to cure. Nowadays, the impact of media-marketing is the most powerful social influence on eating habits. Media has five main messages on eating and the body: 1. “Be thin!” 2. “Consume and eat!” 3. “Be afraid of food!” 4. “Food will disappear!” 5. “You are not feminine / masculine enough!” Most of these messages and directions are inconsistent with each other: e.g. “Buy and eat more, but remain thin!” The double-bind communication of media-marketing is pathogenic and schizoid. Food-related media messages are multi-layered and contradictory on many levels, so it would be more appropriate to talk about a multiple bind. The paper offers new communication strategies in order to manage the chaotic information on eating and to decrease the inconsistencies on the topic.

Item Type:Article
Uncontrolled Keywords:eating disorders, glObesity, media, double bind, information technology
Divisions:Faculty of Social Sciences > Institute for Behavioural Sciences and Communication Theory
Subjects:Media and communication
ID Code:3672
Deposited By: Ádám Hoffmann
Deposited On:10 Sep 2018 13:52
Last Modified:13 Dec 2021 08:32

Repository Staff Only: item control page


Downloads per month over past year

View more statistics