Contributions of marketing and management approach on communication with applications in the field of image and public relations

Nita, Mircea, Aurel (2005) Contributions of marketing and management approach on communication with applications in the field of image and public relations. Vezetéstudomány - Budapest Management Review, 36 (7-8). pp. 101-107. DOI https://doi.org/10.14267/VEZTUD.2005.07.12

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Abstract

The paper deals with a concept of communication market, communication media, demand and tender of communication. It is used the analogical method, so that it is proposed the amphitheatre model, communication mix and public relations mix. The proposal of a graphic representation can be useful for the people working in the field of communication, image and public relations and especially of those specialists that have a socio-human background.

Item Type:

Article

Uncontrolled Keywords:

hatásvizsgálat, kommunikáció, marketing, modellek, public relations, tömegkommunikáció

Subjects:

Marketing
Media and communication

DOI:

https://doi.org/10.14267/VEZTUD.2005.07.12

ID Code:

4448

Deposited By:

Beáta Vasvár