Cook, Mark and Macdonald, Sandra (2000) The role of languages in organization internationalisation. Vezetéstudomány - Management and Business Journal, 31 (7-8). pp. 100-106.
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Abstract
It has been suggested that British firms may be losing out on valuable export sales because of their lack of language skills. The information presented in the article provides an insight into the role of language training and its relationship to export growth. The authors conclude that an external presence of UK firms is likely to depend to a great extent on strategic planning for language training.
| Item Type: | Article |
|---|---|
| Subjects: | Business organisation |
| ID Code: | 4982 |
| Deposited By: | Beáta Vasvár |
| Deposited On: | 05 Mar 2020 09:06 |
| Last Modified: | 05 Mar 2020 09:43 |
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