Loving kindness in economic and social actions

Abstract

Purpose This paper aims to investigate the Buddhist concept of mettā (“loving kindness”) within the historical context and explores its potential as a principle for economic and social actions in today’s world. Design/methodology/approach This paper presents and analyzes working models of mettā in contemporary economic and social life, namely, Patagonia, Inc, Green Monday, Loden Enterprises and Apopo. Findings This paper explores the virtuous circle of loving kindness in action. The circle starts with de-emphasizing self-interest and developing compassion for others, followed by loving kindness actions and ending with increased wellbeing and merits. Originality/value This paper develops a robust understanding of genuine altruism in which altruism means helping others in a selfless, appropriate and effective way and shows how loving kindness can be a source of inspiration for humanistic actions and catalyze progressive change in economic and social life.